🎯 SSW Digital Service

Turn Every Dollar of Ad
Spend into Real Revenue.

Data-driven Google Ads campaigns that generate qualified leads from day one — managed by experts who prioritise your ROI, not your budget size.

Immediate
Results from Day One
Managed
Budgets Globally
Strong
Return on Ad Spend
What is Google Ads?

Google Ads is the Fastest Way to
Get In Front of Buyers

Google Ads (formerly Google AdWords) places your business at the top of Google search results the moment a potential customer searches for what you offer. Unlike SEO, results are immediate — your ads go live within hours of setup.

The key difference between profitable and wasted Google Ads spend is strategy. Without the right campaign structure, keyword targeting and bid management, ad budgets disappear fast. With expert management, every dollar works harder.

Immediate
Traffic from the first day your campaign goes live
Precise
Target customers by keyword, location, device and intent
Scalable
Scale budgets up when campaigns perform, pause what doesn't
Trackable
Full visibility on every click, lead and conversion
◆ Key Benefits
Immediate Traffic
Ads go live within hours and start generating clicks, calls and leads from day one.
Precise Targeting
Reach people actively searching for your exact product or service right now.
Full Budget Control
Set daily limits, pause anytime and only pay when someone clicks your ad.
Measurable ROI
Every conversion tracked — calls, form fills, purchases — tied back to ad spend.
A/B Testing
Continuous testing of headlines, descriptions and landing pages to improve results.
What's Included

Everything You Need
In One Package

🏗

Campaign Architecture

Watertight account structure — campaigns, ad groups, match types and negative keyword lists built to eliminate wasted spend from day one.

Search CampaignsDisplayShopping

Ad Copywriting

Compelling search ads with strong calls to action, keyword insertion and ad extensions that maximise click-through rates and Quality Scores.

RSA AdsAd ExtensionsCTA Optimisation
🎯

Audience Targeting

Custom audiences, in-market segments, remarketing lists and lookalike targeting to reach your most valuable potential customers.

Custom AudiencesRemarketingDemographics
🏡

Landing Page CRO

Conversion rate analysis and recommendations for your landing pages to ensure clicks turn into actual enquiries and sales.

CRO AuditA/B TestingUX Review
🔄

Bid Management

Daily bid adjustments, automated bidding strategy optimisation and budget allocation across campaigns to maximise every dollar of spend.

Smart BiddingBudget PacingROAS Targets
📊

Reporting & Insights

Weekly performance updates and monthly in-depth reports — spend, clicks, impressions, conversions, CPA and ROAS in plain language.

Weekly UpdatesMonthly ReportsConversion Tracking
Immediate
Results from Launch
Global
Campaign Delivery
Optimised
Ad Spend Management
Strong
ROAS Achieved
How It Works

Our Proven
Step-by-Step Process

01
Discovery & Audit

Audit your existing account (or set up fresh), analyse competitors and identify highest-value keyword opportunities.

02
Campaign Build

Full campaign structure built — keywords, ad groups, negative lists, ad copy and tracking all configured before launch.

03
Launch & Monitor

Campaigns go live with daily monitoring in the first two weeks to catch and fix issues fast.

04
Optimise

Weekly bid adjustments, A/B ad testing, negative keyword expansion and Quality Score improvements.

05
Report & Scale

Monthly reports with full performance data. Scale what works, pause what doesn't, reinvest in winners.

Client Results

Real Results for
Real Businesses

E-Commerce — Home Goods
Page 1
Google Search Results Achieved
Strong
ROAS Delivered
Fast
Campaign Setup

An online home goods retailer with no paid search presence. We rebuilt their Google Ads account from scratch, restructured keyword match types and rebuilt landing pages for conversion. Immediate improvement in cost per acquisition within the first month.

Professional Services — Legal
Page 1
Ads Dominating Top Positions
Low
Cost Per Lead
High
Conversion Rate

A law firm spending heavily on broad keywords with poor conversion. We rebuilt the campaign with intent-focused keywords, added qualifying negative keywords and rewrote ad copy. Lead quality improved dramatically alongside a significant drop in cost per lead.

SaaS — Software
Page 1
Brand Keyword Dominance
Global
Audience Reach
Strong
Trial Signups

A SaaS company launching into competitive markets. We launched Search, Display and YouTube campaigns simultaneously, built custom intent audiences and ran aggressive A/B testing on ad creatives. Trial signups scaled significantly within the first quarter.

◆ Why SSW Digital ◆

What Makes Our Google
Service Different

🎯
ROI-First Management

Every decision we make is tied to your return on investment — not impressions, not clicks, not vanity metrics. Revenue generated is the only number that matters.

📊
Full Transparency

You own the account. You see every keyword, every bid, every dollar. We share our optimisation log monthly so you know exactly what we changed and why.

🔄
No Percentage of Spend

We charge a flat management fee — never a percentage of your ad budget. Our incentive is your performance, not inflating your spend.

Fast Launch

Most accounts are live within 5–7 business days of onboarding. We don't take weeks to set up a campaign that could be generating leads for you today.

🌍
Global Campaign Experience

We've managed campaigns targeting audiences across North America, Europe, Asia and the Middle East — understanding search behaviour differences in each market.

📱
Multi-Platform Expertise

Search, Display, Shopping, Performance Max, YouTube and Discovery — we manage the full Google Ads ecosystem for maximum market coverage.

Pricing Plans

Transparent Pricing
No Hidden Fees

All plans include a free audit. No setup fees. No lock-in contracts.

Starter
Starter Plan
$99/month
Full Account Audit
Campaign Setup (up to 2)
Keyword Research (50 keywords)
Ad Copywriting
Monthly Performance Report
Email Support
Get Started
Professional
Pro Plan
$299/month
Everything in Growth
Unlimited Campaigns
Advanced Audience Targeting
Landing Page CRO Audit
Daily Monitoring
Full Analytics Dashboard
Remarketing Campaigns
Quarterly Strategy Review
Get Started

All plans include a free audit before we begin. No setup fees. Cancel anytime.

FAQ

Frequently Asked
Questions

How much does Google Ads management cost?
SSW Digital's Google Ads management starts from $99/month for the Starter plan. This is separate from your ad spend budget which you control directly. All plans include campaign setup, optimisation and monthly reporting with no setup fees or contracts.
How much should I spend on Google Ads?
The right ad budget depends on your industry, competition and goals. We generally recommend starting with at least $300–$500/month in ad spend to gather enough data for meaningful optimisation. We will advise on the right budget during your free audit.
How quickly will I see results from Google Ads?
Google Ads delivers traffic from the day your campaigns go live. Most clients see their first leads within 24–72 hours of launch. Full optimisation typically takes 2–4 weeks as we gather performance data and refine the campaigns.
What is a good ROAS for Google Ads?
A healthy ROAS (Return on Ad Spend) varies by industry. E-commerce typically targets 4:1 or higher. Service businesses focus on cost per lead rather than ROAS. During your audit we'll establish realistic targets for your specific business and market.
Do you manage Meta Ads as well as Google Ads?
Yes — we offer combined Google and Meta (Facebook/Instagram) Ads management. Many clients benefit from running both platforms simultaneously, as they reach users at different stages of the buying journey.
What happens to my account if I stop?
Your Google Ads account belongs to you at all times. If you stop the service, you retain full access to all campaigns, historical data and conversion tracking. We recommend a proper offboarding session to hand over everything cleanly.
What is Quality Score and why does it matter?
Quality Score is Google's rating of the relevance of your keywords, ads and landing pages. A higher Quality Score means lower costs per click and better ad positions. Improving Quality Score is one of our core optimisation priorities.
Can you take over an existing Google Ads account?
Absolutely. We audit existing accounts first to identify waste and opportunities. Many clients see significant improvement in ROAS within the first month of us taking over a previously mismanaged account.
◆  Free Audit — No Obligation  ◆

Ready to Stop
Wasting Ad Spend?

Get a free Google Ads audit — we'll identify exactly where your budget is being wasted and how to fix it.

Free Audit · No Contract · Global Delivery · Businesses Worldwide

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