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SSW Digital Academy

🎯 Google Ads Training

Master Google Search, Display, Shopping and Performance Max campaigns to generate consistent leads.

4 Weeks
Duration
Beginner–Advanced
Level
Online/Offline
Mode
Cert.
Certificate
About This Course

Become a Certified Google Ads Professional

This comprehensive training takes you from absolute beginner to confident campaign manager. Learn to build, manage and optimise Google Ads campaigns across all networks.

Course prepares you for Google Ads Search and Display certifications. Hands-on training with real ad accounts and live campaign management experience.

Enrol Today →
You Will Learn
Build high-converting search campaigns
Master bidding strategies and Quality Score
Create effective display and video ads
Manage Shopping and Performance Max
Optimise landing pages for Quality Score
Pass Google Ads certification exams
Curriculum

Course
Modules

Google Ads Fundamentals
Week 1

Ad auction mechanics, campaign types, account structure, keyword match types and Quality Score.

Search Campaign Mastery
Week 2

Ad copywriting, responsive search ads, ad extensions, bidding strategies and negative keywords.

Display, Video & Shopping
Week 3

Display Network targeting, YouTube Ads, Google Shopping campaigns and Performance Max.

Optimisation & Reporting
Week 4

A/B testing, audience layering, conversion tracking, Google Ads Editor and ROI reporting.

◆ Career Outcomes ◆

What You Can
Achieve

🎓
Industry Certificate

Receive an SSW-certified completion certificate recognised by employers across global markets.

💼
Job Placement Support

Resume guidance, interview prep and direct referrals through our employer network.

🚀
Launch Your Career

Work as a freelancer, agency executive or in-house digital marketing specialist.

FAQ

Common
Questions

Will I get access to live ad accounts?
Yes — students manage practice campaigns on Google Ads with supervised live budgets.
Does this prepare me for certification?
Yes — the course directly maps to Google Ads Search and Display certifications. Mock tests included.
What budget is needed for practice?
Access to practice accounts is provided. For live campaign experience, a small budget of $50–$150 is recommended.
Can I manage Google Ads for clients?
Yes — upon certification, many graduates manage client accounts at $300–$1,000/month per client.
◆  Enrol in Google Ads Training  ◆

Start Your
Learning Journey

Book a complimentary 30-minute strategy session — a clear, actionable roadmap for your business with no obligations.